Approving Authority: Ministry of Agriculture and Rural Affairs of the People's Republic of China

Organizer: National Agricultural Technology Extension Service Center

China Agricultural Technology Extension Association

Management Committee of the Yangling Agricultural Hi-Tech Industry Demonstration Zone, Shaanxi Province

Organizing Unit: Zhengzhou Hengda Exhibition Service Co., Ltd.

Shaanxi Province Farmland Environmental Protection Station

Yangling International Convention and Exhibition Center

Co-organizer: Soil and Fertilizer (Cultivated Land Fertility) Agencies of Each Province (Autonomous Region, Municipality), Branches of the China Agricultural Technology Extension Association, Fertilizer-related industry associations, research institutes, and all sponsoring and co-organizing enterprises. 。

Supporting Organization: China Agricultural Technology Extension Journal, China Fertilizer Information Center, China Nitrogen Fertilizer Industry Association, China Phosphate and Compound Fertilizer Industry Association, Potash (Fertilizer) Industry Branch of the China Inorganic Salt Industry Association, China Agrochemical Distribution Association, China Soil Society, China Society for Plant Nutrition and Fertilizers, Strategic Alliance for Technological Innovation in the Stabilized Fertilizer Industry, Beijing Zijing Innovation Agriculture Research Institute, China Agrochemical Media, Agrochemical Herald, and others.

Media Support: Farmers’ Daily, China Agricultural Technology Extension Magazine, China Fertilizer Information Center, Lao Tian Wei Nong Ji, Nong Guan Jia, Nong Zi Tou Tiao, Yi Tiao Nong Zi, Xin Nong Zi 360, Hao Nong Zi Zhaoshang, China Nong Zi Jiao Liu, China Agriculture Network, Nong Hui Network, Yue Ge Nong Zi Network, Huo Pian Nong Zi Zhaoshang Network, China Fertilizer Talent Network, Tu Liu Network, 191 Nong Zi Ren, China Fertilizer Network, China Fertilizer Information Network, Agricultural Science and Technology Daily, “New Type of Fertilizer,” Northern Nong Zi, Henan Science and Technology Daily, Hebei Science and Technology Daily, China Agricultural Science and Technology News Network, China Hui Nong Network, Jin Nong Network, Hebei Farmers’ Daily, China Agrochemicals Investment Promotion Network, China’s No.1 Pesticide Network, Shui Fei Network, New Type of Fertilizer Network, Ming Wan Bi Tu Network, China Fertilizer Industry Network, National Fertilizer Industry Technology Innovation Alliance, Internet-based Nong Zi Ren, Today’s New Farmers, Nong Zhi Sheng Media, National New Fertilizer R&D Collaboration Alliance, National Fertilizer Machinery and Equipment R&D Collaboration Alliance, and others.

Previous   speech

This year’s Government Work Report emphasized that China’s development this year faces unprecedented difficulties and challenges. It is crucial to solidly implement the “Six Stabilities” measures and fully carry out the “Six Guarantees” tasks, using stability as a foundation for progress and seeking continuous improvement within a stable framework. The convention and exhibition industry serves as a barometer and leading indicator of economic development, characterized by its broad impact, high degree of interconnection, and enormous growth potential. Particularly under the influence of the pandemic, the convention and exhibition sector has played a vital role in boosting economic recovery, expanding market consumption, promoting trade cooperation, increasing social employment, and restoring industry confidence. It has become a key driver and focal point for the national economy to overcome the pandemic’s impact. To implement the Party Central Committee and the State Council’s requirements for the “Six Stabilities” and “Six Guarantees,” meet the publicity, promotion, and transaction needs of the agricultural input industry—especially fertilizer companies and distributors—and help host regions stabilize employment, safeguard people’s livelihoods, stimulate consumption, and drive market growth and steady economic expansion, the organizing committee has decided, after careful deliberation, to hold the 22nd National Fertilizer Information Exchange and Product Trading Fair in Yangling, Shaanxi Province.

Shaanxi Province, abbreviated as “Shan” or “Qin,” is located in the heartland of inland China. To the east, it borders Shanxi and Henan; to the west, it connects with Ningxia and Gansu; to the south, it reaches Sichuan, Chongqing, and Hubei; and to the north, it adjoins Inner Mongolia. Shaanxi occupies a crucial position, serving as a vital link between China’s eastern and central regions and its northwest and southwest areas.

Shaanxi Province is one of the key provinces in China’s “High-Quality Grain Project.” In recent years, Shaanxi has taken implementing policies that strengthen agriculture and benefit farmers as its starting point, focused on continuously increasing farmers’ incomes, and placed great emphasis on ensuring the effective supply and quality safety of agricultural products. Proactively shifting its agricultural development model and vigorously promoting the mechanization of agriculture, Shaanxi has continuously enhanced its agricultural production capacity and further strengthened its ability to supply agricultural products. Guided by a brand-new development philosophy, Shaanxi has intensified policy support, accelerated the efficient transfer of cultivated land, developed modern agriculture, built distinctive brands, improved agricultural production efficiency, and promoted a fundamental transformation in the mode of agricultural development, thereby achieving leapfrog growth under a completely new model.

The Yangling Agricultural Hi-Tech Industry Demonstration Zone in Shaanxi is China’s first national-level agricultural hi-tech industry demonstration zone. Yangling Area of the China (Shaanxi) Pilot Free Trade Zone It is China’s only agricultural-themed free trade zone. After more than 20 years of development, Yangling—particularly— The “Agricultural High-Tech Fair,” which receives key support from the Chinese government, has been held for 26 consecutive years and has enabled Yangling to become a leading hub for agricultural science and technology innovation in China, as well as a benchmark for the demonstration and promotion of agricultural technologies. Belt and Road Modern Agricultural International Cooperation Center. After more than 20 years of development, the Yangling Demonstration Zone’s convention and exhibition industry boasts several well-known events, including the Yangling Agricultural High-Tech Fair, the Yangling Dual-Trade Fair, and the Animal Husbandry Expo. The hardware facilities of convention and exhibition venues have been continuously improved, particularly with the enhancement of the agricultural technology promotion system. With the scientific and technological support from research institutions such as Northwest A&F University, Yangling has become... It is the holy land of China's agricultural exhibitions.

For four consecutive years, the National Fertilizer Fair has been recognized by the Ministry of Agriculture and Rural Affairs as a 4A-level agricultural exhibition and one of the nation’s top ten agriculture-themed brand exhibitions. The fair has brought together exhibitors and enterprises from more than 30 provinces and cities across China, featuring nearly 10,000 brands. With a cumulative audience exceeding 300,000 visitors, it has become a highly influential agricultural exhibition and trade event in the agro-input industry.

The Organizing Committee of the 22nd National Fertilizer Fair will take advantage of Yangling—a premier venue for agricultural exhibitions—to continue innovating our approach to organizing the event, strive to enhance our management and service standards, constantly enrich the exhibition content, and comprehensively expand our influence. We are committed to creating a fertilizer industry event that is “distinctive, high-level, and high-quality”—a “One Distinctive, Two High-Level” gathering. We sincerely invite domestic and international enterprises involved in fertilizer production, distribution, sales, as well as research and educational institutions to participate in the fair. We also welcome leaders, experts, entrepreneurs, distributors, large-scale growers, representatives from specialized cooperatives, and media friends to visit and exchange ideas with us.

Organizing Committee of the 22nd National Fertilizer Information Exchange and Product Trading Fair

June 2020

I. Schedule

(1) Company Registration and Booth Setup

Time: November 3-4, 2020

Location: Yangling International Convention and Exhibition Center (approximately 50 meters northwest from the intersection of Xinqiao Road and Shenguo Road in Yangling District, Xianyang City)

(2) Opening Ceremony

Time: 9:00 a.m. to 9:30 a.m., November 5, 2020

Location: Yangling International Convention and Exhibition Center

Content: Leaders and representatives from the sponsoring companies delivered speeches, officially announcing the opening of the 22nd National Fertilizer Information Exchange and Product Trading Fair.

(3) Museum Tour

Time: 9:30 a.m. to 11:00 a.m., November 5, 2020

Location: Yangling International Convention and Exhibition Center

Content: Leaders from the organizing, hosting, and co-organizing units, as well as relevant leaders from local agricultural departments, toured the exhibition hall.

(4) Thematic Report and Information Briefing

Time: November 4, 2020, 2:00 PM – 5:30 PM

Location: Yangling International Convention and Exhibition Center

Attendees: Leaders from the Department of Planting Industry Management and the National Agricultural Technology Extension Center; relevant leaders from the Shaanxi Provincial Department of Agriculture and Rural Affairs; leaders from the Yangling Demonstration Zone; heads of comprehensive and related business divisions of the National Agricultural Technology Extension Center; principal officials from soil and fertilizer (cultivated land and agricultural technology) stations (head offices, centers, and divisions) in various provinces (autonomous regions and municipalities); the chief organizer of the keynote report session and the co-organizer of the Double Fair; special co-organizers, co-organizers, sponsors, media outlets, fertilizer companies, and representatives from each province—approximately 600 people in total.

Content: Inviting relevant leaders and experts to introduce the latest changes and reform directions in China’s fertilizer registration system; presenting the results of the 2020 nationwide spot checks on fertilizer quality; leveraging a dual-drive approach—product plus service—to boost fertilizer sales performance; and sharing technical reports and company updates.

II. Concurrent Activities

(1) 2020 National Conference of Soil, Fertilizer, and Water Station Directors

Organizer: National Agricultural Technology Extension and Service Center

Time: November 3-6, 2020

Location: Yangling International Convention & Exhibition Center Hotel

Attendees: Leaders from the Department of Planting Industry Management, leaders from the Center and heads of relevant divisions, leading officials in charge from the agricultural departments of selected provinces (autonomous regions, municipalities), key personnel from soil and fertilizer stations (including headquarters, centers, and divisions) across various provinces (autonomous regions, municipalities), the Xinjiang Production and Construction Corps Agricultural Technology Extension Headquarters, the Agricultural Bureau of Heilongjiang Reclamation Administration, and relevant members of the Organizing Committee of the National Fertilizer Dual Fair.

Content: Summarize and share typical experiences and best practices in fertilizer market regulation, reducing fertilizer use while enhancing efficiency, replacing chemical fertilizers with organic fertilizers for fruits, vegetables, and tea crops, integrated water-fertilizer management, and dryland water-saving agriculture—covering all aspects of fertilizer and water-saving agricultural practices.

(2) The 7th National Congress of Members of the China Association for Agricultural Technology Extension

Organizer: China Agricultural Technology Extension Association

Date: November 3, 2020

Location: Yangling International Convention & Exhibition Center Hotel

Participants: The members are elected from among institutions including agricultural extension agencies (covering provincial, prefectural, and county-level agricultural technology extension, plant protection, soil and fertilizer management, economic crop horticulture, and agricultural machinery), agricultural research institutes and universities, agribusiness enterprises (engaging in fertilizers, pesticides, agricultural machinery, animal and plant breeding, and agricultural product processing, among other areas), agricultural cooperatives, agricultural social organizations, and agricultural media outlets. The number of directors shall not exceed one-third of the total membership.

Content: Summarize the work of the past five years, develop a plan for the next term, and elect the members of the 7th Council. The meeting will invite leaders from the Ministry of Agriculture and Rural Affairs, the Ministry of Science and Technology, and the Ministry of Civil Affairs, as well as relevant experts and academicians, to attend and provide guidance. We are now soliciting nominations for candidate organizations and candidates for the association’s council positions.

(3) 2020 Fertilizer Best-Selling Product Marketing Model Forum

Time: November 5, 2020, 09:30–12:00

Location: Yangling International Convention and Exhibition Center

Attendees: Representatives from fertilizer and related enterprises, marketing experts, distributors, and others.

Content: Decoding the Nine Key Logics Behind China’s Top Fertilizer Bestsellers in 2020, and Unveiling the Secret Strategies for Hitting Big on Douyin—China’s Leading New Media Platform—for Fertilizer Bestsellers in 2020.

(4) Corporate exchanges and related activities of industry associations

Time: November 3-6, 2020

Content: Based on the enterprise’s application and approved by the general assembly, the event—organized by the enterprise or relevant entities—will include activities such as promoting corporate cultural values and introducing technological achievements and products.

Organizational Structure: The enterprise or relevant organization will organize the event independently, with the conference organizing committee assisting with logistical arrangements.

III. Exhibition Area Planning

This year’s expo features eight thematic exhibition zones, making it easy for professional visitors to focus their tours accordingly.

(1) Fertilizer Raw Materials and Products Exhibition Area

Nitrogen fertilizers, phosphate (compound) fertilizers, potash fertilizers, compound (mixed) fertilizers, blended fertilizers, slow- or controlled-release fertilizers, and others.

(2) Special Fertilizer and New-Type Fertilizer Exhibition Area

Water-soluble fertilizers, foliar fertilizers, organic fertilizers, biofertilizers, micronutrient fertilizers, microbial fertilizers, microbial inoculants, plant growth regulators, specialty fertilizers, and specialized agricultural inputs for green foods, etc.

(3) Water Conservation and Equipment Exhibition Area

Drip irrigation and fertigation equipment, as well as technologies related to water-saving agriculture and integrated water-fertilizer management.

(4) Exhibition Area for Fertilizer Production, Packaging, and Application Machinery and Equipment

Soil and fertilizer analysis and testing instruments, machinery for fertilizer production, packaging, storage, transportation, and application, intelligent fertilizer blending equipment, and related agricultural machinery.

(5) Plant Protection and Seed Exhibition Area

Pesticide active ingredients—including sprayers, pesticide application equipment, insecticidal lamps, accessories, gardening machinery, insecticides, fungicides, acaricides, rodenticides, herbicides, specialized agents, and plant growth regulators—chemical raw materials and intermediates, emulsifiers, water-soluble solvents, unmanned aerial vehicles for plant protection, agricultural aviation spraying technologies and spraying equipment, agricultural aviation remote sensing technologies, agricultural aviation flight safety equipment, advanced high-tech agricultural aviation products and equipment, entities related to agricultural aviation plant protection services, seeds, and more.

(6) Exhibition Area for New Types of Business Entities and Agricultural Socialized Service Organizations

Agricultural machinery service providers, plant protection service providers (drone or mechanical spraying teams), and agricultural technology service providers—primarily responsible for mechanized or specialized services such as planting, harvesting, pesticide application, irrigation, and guidance on pest and disease management.

(7) Exhibition Area for Achievements in Replacing Chemical Fertilizers with Organic Fertilizers for Fruits, Vegetables, and Tea

Technical models such as replacing conventional organic fertilizers with organic fertilizers derived from fruits, vegetables, and tea; reducing the use of chemical fertilizers and pesticides while enhancing their efficiency; promoting the resource utilization of waste materials; and addressing land pollution.

(8) Exhibition Area on Achievements in the Development of the Fertilizer Industry in a Moderately Prosperous Society

The 2020 Government Work Report proposed concentrating efforts on ensuring “six stabilizations” and “six guarantees.” The “six guarantees” represent the key focus of the “six stabilizations” work in 2020. By holding firm to the bottom lines of the “six guarantees,” we can stabilize the economy’s fundamental foundation; by using the guarantees to promote stability and seeking progress within stability, we can lay a solid foundation for fully building a moderately prosperous society.

Special Reminder: To regulate the fertilizer market order and ensure product quality, all enterprises intending to participate in this year’s National Fertilizer Double Fair must provide the following documents before booking their exhibition booths: business license, production license, and fertilizer registration certificate (photocopies stamped with the official red seal; except for fertilizer varieties that are not subject to production licensing or exemption from registration by the state).

IV. Organization of Professional Visitors

By conducting targeted publicity through agricultural TV stations, newspapers, websites, online live streams, Douyin, Kuaishou, and other media platforms, and by employing promotional methods such as outdoor spray paintings, banners, and vehicle stickers, we will entrust agricultural technology departments and industry associations at all levels in Shaanxi Province to organize regional buyer groups to visit the expo. We will also hold farmer-enterprise matchmaking events to attract high-quality attendees. Agricultural soil and fertilizer systems from various provinces (autonomous regions and municipalities) will form delegations to bring along local agricultural technicians, fertilizer distributors, and new types of agricultural business entities to participate in the expo. In key provincial agricultural input markets, we will launch the “Agricultural Inputs Thousand-Mile Tour” campaign, inviting distributors to attend on a one-to-one basis. Additionally, we will use telephone calls and text messages to invite industry professionals from the Double Fair’s database, ensuring thorough and effective engagement of professional visitors. We plan to invite 3,000 participants from the national soil, fertilizer, and water management system; 600 nationwide fertilizer-related manufacturing enterprises; 1,500 specialized farmer cooperatives in the planting sector; 2,000 large-scale planters; 500 family farms; 8,000 agricultural input distributors; and 5,000 new-type professional farmers to attend the event.

V. Exhibition Application Procedure

1. Contact Zhengzhou Hengda Exhibition Service Co., Ltd. by phone to communicate, negotiate, and finalize details related to your participation in the exhibition.

2. After confirming your participation, please complete the “Application Form for the 22nd National Fertilizer Information Exchange and Product Trading Fair” in detail. After obtaining the signature of the person in charge and affixing the official seal, scan, fax, or mail the completed form to the Organizing Committee Office.

3. Within 7 days after signing the exhibition contract, remit the full amount of fees due to the account designated by the organizing committee and fax the remittance slip to the organizing committee.

4. The organizing committee will allocate booth spaces based on the principle of “first to register, first to pay, first to be assigned.”

5. After receiving the exhibition fee, the organizing committee will confirm the booth and send back the Booth Confirmation Letter and the Exhibition Guide.

6. Exhibiting companies must, by October 20, 2020, mail, fax, or email to the Organizing Committee free-of-charge text materials of no more than 300 words and the content of their requested advertising spaces in a timely manner.

VI. Fee Standards

(1) Booth Fee Standards

1. Standard Booths: Blue Preferred—6,000 RMB per booth; White Regular—5,500 RMB per booth. A double-opening booth incurs an additional charge of 500 RMB per booth. All booths include a fascia board with a Chinese name, 1 table and 2 chairs, three-sided enclosure panels, two spotlights, and one power outlet.

2. Customized Booths: 800 yuan per square meter (open space, no facilities included); each (9m × 12m) booth costs 86,400 yuan; each (9m × 9m) booth costs 64,800 yuan; each (6m × 12m) booth costs 57,600 yuan; each (6m × 9m) booth costs 43,200 yuan; and each (6m × 6m) booth costs 28,800 yuan.

(2) Title Sponsor, Special Co-organizer, Co-organizer, and Sponsor

1. Naming sponsor (400,000 yuan)

2. Special Co-organizer (RMB 160,000)

3. Co-organizer (RMB 100,000)

4. Sponsor (60,000 yuan)

( For details on naming rights, special co-organizers, co-organizers, and sponsorship reward terms, please consult the members of the organizing committee. )

(3) Advertising Space Fee Standards (To Be Determined)

7. Contact Information for the Organizing Committee

(1) Fertilizer Quality Monitoring Division, National Agricultural Technology Extension Service Center

Contact: Meng Yuanduo

Phone: 010-59194730

Fax: 010-59194730

Email: mengyuanduo@agri.gov.cn

Address: Room 712, Building 20, Maizidian Street, Chaoyang District, Beijing Municipality

(2) Zhengzhou Hengda Exhibition & Convention Services Co., Ltd.

Contact: Li Qiowan, 18538008370

Address: Approximately 50 meters northwest from the intersection of Xinqiao Road and Shenguo Road in Yangling District, Xianyang City.